1. About the Client
nguoinuoi.net and nguoinuoi.com are personal projects developed by Thien.
I am a biotechnology engineer with a strong passion for agriculture, particularly in aquaculture and livestock farming. I created the Nguoi Nuoi project with the following goals:
- To compile and share my knowledge and experience in aquaculture and animal husbandry. nguoinuoi.net serves as a specialized content platform, providing news and insights for farmers and individuals interested in these fields.
- To source and deliver high-quality yet affordable products to farmers, helping them optimize production costs, improve their quality of life, and elevate Vietnam’s aquaculture and livestock industries on the global stage. nguoinuoi.com functions as an “agricultural convenience store,” where farmers can find specialized products with high quality and reasonable pricing.
2. Project Information
Client (Target audience): Farmers / livestock and aquaculture producers
Industry: Aquaculture & Livestock Farming
Agency (Project Owner): Sky
Position (Role): Project Manager
3. Process
Scope of Work:
- Defined the development direction for an online platform in the aquaculture and livestock sector
- Designed and built two websites:
- nguoinuoi.net – a content-driven platform for farmers
- nguoinuoi.com – an e-commerce-oriented platform for farmers
- Developed a multi-channel presence for each website, including social media (Facebook, Instagram, LinkedIn) and e-commerce platforms
- Implemented SEO for nguoinuoi.net
- Ran paid advertising campaigns for nguoinuoi.com
Timeline: November 24, 2023 – Present
4. Results
4.1. Development of nguoinuoi.net (Content Platform)
4.1.1. Website nguoinuoi.net
The interface of the news website nguoinuoi.net
Visit the website at nguoinuoi.net
The website features a wide range of content categories, covering topics from aquaculture (shrimp, fish, crab, frog, eel, snail, giant water bug, etc.) to livestock farming (pigs, cattle, poultry, birds, snakes, bamboo rats, etc.), and even pet-related content (dogs, cats, ornamental fish, shrimp, birds, reptiles, insects, etc.).
Website traffic (Feb 2025 – Feb 2026) (Data to be updated)
4.1.2. Fanpage @nguoinuoi.net
Fanpage nguoinuoi.net
Visit the fanpage at @nguoinuoi.net
| Project is still ongoing – final data not yet available | Project is still ongoing – final data not yet available |
Results from the launch of the Fanpage nguoinuoi.net
4.2. Development of nguoinuoi.com (E-commerce Platform)
4.2.1. Website nguoinuoi.com
The interface of the website nguoinuoi.com
Visit the website at nguoinuoi.com
The website includes a full structure:
- Home page: nguoinuoi.com
- Single product page: Berberine
- Product page: san-pham
- Single blogpost page: Lợi ích khi sử dụng lợi khuẩn Bacillus Subtilis
- Archive page: thong-tin-ky-thuat
- About us: gioi-thieu
- Contact page: lien-he
Website traffic (Nov 2024 – Feb 2026) (Data to be updated)
4.2.2. Fanpage @nguoinuoi
Fanpage nguoinuoi.com
Visit the fanpage at @nguoinuoi
| Project is still ongoing – final data not yet available | Project is still ongoing – final data not yet available |
Results from the launch of the Fanpage nguoinuoi.com
4.3. Preliminary Evaluation
Both projects have been developed with a flexible approach: working on them during free time and enjoying the process along the way. The primary goal is personal knowledge sharing rather than commercial gain, so the time investment has been limited.
The projects are still ongoing and will continue in the foreseeable future.
4.3.1. nguoinuoi.net
Content creation has primarily focused on sharing knowledge rather than SEO or paid promotion, resulting in moderate traffic and relatively low rankings.
Multi-platform distribution (Website, Facebook, Instagram, Pinterest, Zalo) is time-consuming due to differing content formats across platforms.
Future Direction:
- Expand into video and audio formats
- Develop presence on specialized platforms such as YouTube, TikTok, and Podcasts
Monetization: No advertising revenue has been generated to date.
4.3.2. nguoinuoi.com
Initially, the platform aimed to act as a self-operated agricultural store, where I would source and sell products directly. However, due to time constraints, the model shifted toward collaborating with partners who provide quality products.
nguoinuoi.com does not operate as a traditional e-commerce marketplace. Instead, it acts as a connection platform between sellers and farmers. Sellers remain responsible for:
- Product consultation
- Logistics and delivery
- Payment collection
- Debt management
This approach allows sellers to:
- Maintain direct relationships with customers
- Build trust and long-term engagement
- Fully control and protect their customer data (nguoinuoi.com does not access or exploit seller data)
Value Proposition for nguoinuoi.com:
- Farmers gain access to quality products at reasonable prices
- The platform increases its traffic
- Partners (sellers) provide commission (self-managed and based on mutual trust)
- Expands industry network and relationships
Performance After 16 Months:
- Average monthly traffic: 300
- Total orders: 120
Overall Assessment: Due to the “part-time passion project” approach, results remain modest. However, with better time management and optimization in the future, there is strong potential to further develop and scale the project.
Thank you for reading my sharing, hopefully it has brought more or less useful value to you.
- Sky -