Sammoon | Full Stack Marketing

1. About the Client

Sammoon International Trading Co., Ltd is one of the leading yarn distributors (serving the textile and garment industry) in Vietnam.

Founded in 2019, Sammoon’s mission is to contribute to the sustainable development of Vietnam’s fashion and textile industry. Starting as a small business supplying raw materials to domestic manufacturers, the company has grown rapidly thanks to its strategic vision and strong customer commitment.

Originally operating as a traditional B2B trading company, Sammoon has consistently followed a conventional business model. Today, however, the company aims to build a more modern, professional, and dynamic business platform.

I was brought on board with the objective of bringing Sammoon into the digital space—not only establishing its presence online, but also ensuring its ability to sustain and compete in the online environment.

2. Project Information

Client: Sammoon International Trading Co., Ltd

Industry: Textile & Garment (Yarn Distribution)

Agency: Sky

Position (Role): Marketing Specialist

Objective: Increase Sammoon’s brand awareness online and attract interest from international partners

3. Process

Scope of Work:

Defined the brand development strategy for Sammoon on digital platforms within the textile industry
Designed, developed, and implemented SEO for the company website
Designed, built, and managed the company’s Fanpage
Set up and optimized Google My Business (Google Maps) presence

Timeline: October 1, 2024 – December 31, 2024 (Ongoing maintenance and monitoring until December 31, 2025)

4. Results

4.1. Website

The interface of the website sammoon.com.vn

Visit the website at sammoon.com.vn

The website includes a complete structure:

Home page: sammoon.com.vn
Single product page: Sợi Polyester FDY trắng (Polyester FDY RW)
Product page: san-pham
Single blogpost page: Chi tiết về quy trình sản xuất sợi polyester
Archive page: thong-tin-ky-thuat
About us: gioi-thieu
Contact page: lien-he

Website traffic (Nov 2024 – Feb 2026)

SEO Achievements:

High Google ranking for the primary keyword “sợi dty”

High Google ranking for the primary keyword “sợi fdy”

4.2. Fanpage

Fanpage Sammoon

Visit the fanpage at @sammoon.com.vn

Results from the launch of the sammoon Fanpage

4.3. Google My Business (Google Maps)

Key Activities:

Created and verified a new Google My Business profile
Established Sammoon’s presence on Google Maps
Ongoing profile management and optimization

Results:

4.4. Preliminary Evaluation

My core expertise lies in aquaculture and livestock, so entering the yarn and textile industry initially presented some challenges. However, with strong support from Sammoon’s leadership team and sales staff, I was able to quickly understand the industry insights and adapt effectively.

Although the project showed promising early results (improved keyword rankings, website traffic, and Fanpage engagement), Sammoon decided to temporarily pause the project due to three main reasons:

Supply shortages, leading the company to prioritize existing clients over acquiring new ones
Organizational changes, including the absence of a dedicated international sales manager
A strategic shift toward new projects (with my continued involvement as the Marketing lead)

Despite the pause, the website and Fanpage continue to operate and generate organic leads. In late 2025 and early 2026: